Edgy, Feminine And Unique. How To Achieve That All Saints Look.

Thursday, October 04, 2012

 I don’t have to think twice before I state that All Saints has one of the best reputations in the fashion industry. The brand represents quality and an element of individuality which no other designer can attempt to compete with. There's often a lot of ho-ha over the pricing of the garments, but that all comes down to the manufacturing standard and quality that goes into every piece of the collection. It's quick to generalise and assume that All Saints only targets image-conscious men who need a polo to match their chinos, but once you've reviewed the women's collection it's apparent that it's for those who want to be wowed and surprised each season, they're bored of the same design being repeated throughout every store and they're after a unique take on a seasonal trend.

I'd encourage you to view the current season’s collection if you haven't already, and explore the new AW12 campaign (video above); some of the fashion pieces featured  are real high-quality investments and worth splashing your cash on.

The alternative and glamorous combinations are what differentiates All Saints from their competitors. When building an outfit try to incorporate grunge and luxury, but try to keep it edgy and prestige. Think outside of the 'commercial' look you see throughout the high-street stores and mix jersey with leather or knitwear embellishment. Perhaps try teaming statement biker boots with a soft feminine dress? For outfit suggestions from the designers themselves, gain inspiration from the online Look Book featured on the website.

(I'm wearing: Bo Vest, Opium Skirt, High Hessian Boot)

My Top Picks Of The Season So Far:

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